When I was younger, I would be that person trying to guess how a film would end, and what plot twists the writer had in store for us. Many years later I became interested in how politicians use narratives to push their agendas - an interest which earned me a PhD. I now teach International Relations at University College London. I am still fascinated by stories and how our brain processes them. I want to help start-up entrepreneurs and organisations appreciate why narratives matter, and to do this I run them through how to use simple but highly effective tools to build their own. Together we can take your audience on a journey that enhances their lives and shapes the way they view the future. Click here for more.